TikTok Ads

TikTok Ads is a leading platform offering innovative advertising solutions to businesses looking to connect and engage with customers. Using the power of short-form mobile videos, the company provides advertisers with an unparalleled opportunity to reach a vast audience.

Its unique targeting capabilities and advanced analytics make it effortless for businesses to build brand awareness, drive traffic and boost conversions.

Use cases

• Sending cohorts from Amplitude to TikTok Ads enables businesses to create more personalized campaigns on TikTok's platform. With this integration, companies can retarget cohorts to continue engaging with customers on TikTok effectively. Additionally, they can create suppression lists to minimize media waste on customers who have already been converted, optimizing ad spend and maximizing campaign efficiency. This integration leverages TikTok's innovative advertising solutions and unique targeting capabilities to help businesses build brand awareness, drive traffic, and boost conversions efficiently.