Amplitude
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
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Platform Overview
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Experiment
Customer Data Platform
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Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Data Management
Trust & privacy
AI
Integrations
Data Management
Trust & privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform →
Platform Overview
Analytics
Analytics
Experiment
Customer Data Platform
Session Replay
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Data Management
Trust & privacy
AI
Integrations
Data Management
Trust & privacy
AI
Solutions
Solutions that drive results
Deliver customer value and drive business outcomes
Amplitude Solutions →
Solutions Overview
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Solutions
Solutions that drive results
Deliver customer value and drive business outcomes
Amplitude Solutions →
Solutions Overview
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Resources
Learn
Blog
Resource Center
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Gallery Template
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Community
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Benchmarks
Calculators
Resources
Learn
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Connect
Community
Events
Customers
Community
Events
Customers
Support
Help Center
Developer Hub
Academy
Help Center
Developer Hub
Academy
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Benchmarks
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Pricing
Pricing
Amplitude
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform →
Platform Overview
Analytics
Analytics
Experiment
Customer Data Platform
Session Replay
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Data Management
Trust & privacy
AI
Integrations
Data Management
Trust & privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform →
Platform Overview
Analytics
Analytics
Experiment
Customer Data Platform
Session Replay
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Data Management
Trust & privacy
AI
Integrations
Data Management
Trust & privacy
AI
Solutions
Solutions that drive results
Deliver customer value and drive business outcomes
Amplitude Solutions →
Solutions Overview
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Solutions
Solutions that drive results
Deliver customer value and drive business outcomes
Amplitude Solutions →
Solutions Overview
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Resources
Learn
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Connect
Community
Events
Customers
Community
Events
Customers
Support
Help Center
Developer Hub
Academy
Help Center
Developer Hub
Academy
Tools
Benchmarks
Calculators
Benchmarks
Calculators
Resources
Learn
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Connect
Community
Events
Customers
Community
Events
Customers
Support
Help Center
Developer Hub
Academy
Help Center
Developer Hub
Academy
Tools
Benchmarks
Calculators
Benchmarks
Calculators
Pricing
Pricing
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Glossary
Learn about analytics, product, and technical terms and get their definitions in our Glossary.
Table of Contents
All Terms
A/B Testing
Adoption rate
Analytics
Behavioral analytics
Churn
Conversion funnel
Conversion rate
Customer experience (CX)
Daily active users (DAU)
Go to market strategy
Marketing qualified lead (MQL)
Mobile analytics
Onboarding
Product analytics
Product features
Product led growth (PLG)
Product management
Product roadmap
Product strategy
Sales qualified lead (SQL)
User behavior analytics
User engagement
Universally unique identifier (UUID)
User ID
User persona
User segmentation
User stories
Website analytics