Plans to power your growth
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
For startups or small teams building digital products.
Our free Starter plan includes
- Starter templates
- Foundational product analytics
- Campaign reporting
- Unlimited feature flags
- Unlimited sources & destinations
For teams who need more customization to improve learnings and drive outcomes.
Everything in Starter, plus
- Unlimited product analytics
- Custom dashboards and formulas
- Behavioral Cohorts
- Advanced feature management
- Custom audience targeting
For organizations that need to unlock advanced behavioral insights to drive growth.
Everything in Plus, and
- Adv. behavioral analysis & anomaly detection
- Custom metrics for KPIs
- Unlimited Behavioral Cohorts
- Authenticate with SSO
- Onboarding support and customer success
Included in every plan
Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.
Create and share KPI dashboards and notebooks between your colleagues and teams.
Amplitude AI automates the cleanup, enrichment, and governance of your data, saving you time.
Compare our plans in detail
Apply for our Scholarship Program
Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.
Apply for our Tech for Black Founders Program
US-based startups with a Black co-founder, under $30M in funding, and fewer than 150 employees receive our Growth plan for free.
The digital analytics platform trusted by leading brands
Frequently Asked Questions
If you have a question about our plans or pricing structure, get in touch with a product specialist.
An MTU (monthly tracked user) is a unique user who triggers one or more events in a project within a calendar month. An MTU can be either an anonymous user (which Amplitude will track via device ID), or an identified user (tracked by user ID). Amplitude will track any anonymous users as distinct MTUs, even if they have previously visited while logged in. If an anonymous user subsequently logs into the site, all events triggered by the user while they were anonymous will be merged under their user ID, and will count as a single MTU.
For more information on how to estimate and track MTUs’ please refer to your MTU help center article here.
Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.
We’ll alert you over email and in-product when you’re getting close to your MTU limit for the month. Once you’ve exceeded 50K MTUs per month three times, your account will be blocked and you won’t be able to access your charts and dashboards (you will still have access to certain admin functionality, such as the User API, so you can meet your compliance obligations). We will continue to ingest data that you send to Amplitude, up to 1 million MTUs per month. Above 1 million MTUs per month, we’ll stop ingesting events for that month.
If you continue to exceed 50K MTUs per month and do not upgrade to one of our paid plans, your account will be deleted 6 months after your account was first blocked.