Plans to power your growth
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups.
Our free Starter plan includes
- Starter templates
- Foundational product analytics
- Session replay
- Unlimited feature flags
- Unlimited sources & destinations
Plus
From $49/mo
Analytics, feature flags, CDP, and session replay for small teams.
Everything in Starter, plus
- Unlimited product analytics
- Custom dashboards and formulas
- Behavioral cohorts
- Custom audiences & syncs
- Online support
Growth
Contact sales
Turbocharge growth with automated insights, experiments, and audience management.
Everything in Plus, and
- Advanced behavioral analysis
- Custom metrics for KPIs
- Causal insights & monitoring
- A/B or Multivariate testing
- Real-time streaming & syncs
Enterprise
Contact sales
Scale your digital strategy with advanced customization, automation and controls.
Everything in Growth, plus
- Advanced data management
- Cross-product analysis
- Mutual exclusion to scale A/B tests
- AI-powered recommendations
- Advanced permissions
Early-stage startup looking to grow?
Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.
Included in every plan
Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.
Combine session replay with best-in-class analytics to make better decisions that drive growth.
Use customer data to deliver the right outcomes with Amplitude’s insights-driven CDP.
Compare our plans in detail
Starter
Plus
Growth*
Enterprise*
*Feature list showcases the new platform suite as of 2/7/2024, which includes Analytics, Experiment, CDP, and Session Replay. Access to individual products, whether for existing or new customers, is contingent upon purchasing either the new platform suite or individual add-ons outlined in the customer’s Order Form.
The digital analytics platform trusted by leading brands
Frequently Asked Questions
If you have a question about our plans or pricing structure, get in touch with a product specialist.
An MTU (monthly tracked user) is a unique user with one or more events in an organization within a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).
MTU count is similar to the Monthly Active Users (MAU) count on your website or applications, provided they account for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU help center article .
Amplitude offers 4 plans that put the full power of our platform into your teams’ hands. Our Starter and Plus plans are meant for small teams and come packed with Analytics, feature flags, Session Replay, and CDP. Our Growth and Enterprise plans unlock the full power of our platform, including experimentation and advanced audience management, to help you scale with deeper insights, automation, and scale.
Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. .