Plans to power your growth
Track up to 50K users a month, for free. Our plans match your growth: add features as needed, or get all the tools you want at once.
Starter
Free
For individuals and explorers getting started
Our free Starter plan includes:
- Up to 50K MTUs
- Out-of-the-box analytics and templates
- Session Replay
- Unlimited feature flags
- Web Experimentation
- Unlimited sources and destinations
- Access to community and academy
Plus
From $49/mo
For small teams finding product-market fit
Everything in Starter, and:
- Up to 300K MTUs
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Segmentation for Web Experimentation
- Custom audiences and syncs
- Online customer support
Growth Plans
Contact sales
For businesses looking to scale
Everything in Plus, and:
- Custom MTU volume
- Advanced behavioral analysis
- Causal insights and monitoring
- Feature Experimentation
- Code editor for Web Experimentation
- Real-time streaming and syncs
- Predictive audiences
- Customer support
Enterprise Plans
Contact sales
For larger enterprises with complex requirements
Everything in Growth, and:
- Custom MTU volume
- Cross-product analysis
- Advanced data and permission controls
- Mutual exclusion groups to scale A/B tests
- Multi-armed bandit experiments
- Predictive audiences
- Assigned account manager
Early-stage startup looking to grow?
Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.
Included in every plan
Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.
Combine Session Replay with best-in-class analytics to make better decisions that drive growth.
Improve conversion with self-service A/B testing. Get started with just one line of code.
Use behavioral data to deliver more personalized experiences that drive the right outcomes.
Harness the power of the data cloud with Warehouse-native Amplitude
Empower teams with easy, self-service product analytics built on top of a fast, flexible data cloud. Seamlessly access insights and run queries directly in Amplitude or Snowflake.
Compare our plans in detail
Starter
Plus
Growth*
Enterprise*
*Feature list showcases the new platform suite as of 2/7/2024, which includes Analytics, Experiment, Activation, and Session Replay. Access to individual products, whether for existing or new customers, is contingent upon purchasing either the new platform suite or individual add-ons outlined in the customer’s Order Form.
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Frequently asked questions
If you have a question about our plans or pricing structure, get in touch with a product specialist.
An MTU (monthly tracked user) is a unique user with one or more events in an organization within a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).
MTU count is similar to the Monthly Active Users (MAU) count on your website or applications, provided they account for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU Help Center article .
Amplitude offers four plans that put the full power of our platform into your teams’ hands. Our Starter and Plus plans are meant for small teams and come packed with Analytics, feature flags, Session Replay, and Activation. Our Growth and Enterprise plans unlock the full power of our platform, including experimentation and advanced audience management, to help you scale with deeper insights, automation, and scale.
Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. .