Facebook Ads
Facebook is one of the most efficient ways to advertise online. Create targeted cross-channel ads to more than 1.8 billion monthly users.
What Facebook Ads does
Facebook Ads helps businesses reach their target audience, offering a way to advertise to millions of Facebook users around the world. With Facebook Ads, businesses can create highly targeted campaigns, tailor-made for specific demographics or interests and goals.
The platform allows businesses to choose from a variety of ad formats, such as videos, images or carousel ads and also provides detailed insights and analytics on how each ad is performing.
Use cases
- Sending cohorts from Amplitude to Facebook Ads enables businesses to connect their advertising efforts directly to product success. By leveraging first-party behavioral data from Amplitude, organizations can create custom cohorts tailored to specific user segments. These cohorts can then be used in Facebook Ads to target relevant audiences with highly personalized ad campaigns, driving new user acquisition and conversions.
- This integration allows businesses to compute metrics like cost per impression and cost per click directly in Amplitude, providing a better view of overall conversion and facilitating collaboration across teams within the organization.
Integrate Facebook Ads with Amplitude
Elevate your analytics by seamlessly integrating Facebook Ads with Amplitude. Uncover deeper insights and make data-driven decisions effortlessly by connecting your Facebook Ads data with Amplitude's analytics platform.
See our Facebook Ads integration docs
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