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Analytics
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Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
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Session Replay
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Data Management
Trust & privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform →
Platform Overview
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Trust & privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Trust & privacy
AI
Solutions
Solutions that drive results
Deliver customer value and drive business outcomes
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Solutions Overview
Industry
Financial Services
Personalize the banking experience
B2B
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Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
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B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
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Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Solutions
Solutions that drive results
Deliver customer value and drive business outcomes
Amplitude Solutions →
Solutions Overview
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Resources
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Blog
Thought leadership from industry experts
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Lorem ipsum
Calculators
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Benchmarks
Calculators
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Product Benchmarks
Understand how your product compares
Gallery
Gallery Category
Gallery Template
Blog
Resource Center
Glossary
Product Benchmarks
Gallery
Gallery Category
Gallery Template
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Community
Events
Customers
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy
Become an Amplitude pro
Help Center
Developer Hub
Academy
Tools
Benchmarks
Lorem ipsum
Calculators
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Benchmarks
Calculators
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Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
North Star Metric
Perspectives
August 7, 2023
Use the Bet Up Activity to Shine a Light on Your Product Strategy
Noorisingh Saini
Content Marketing Manager, Amplitude
Perspectives
March 25, 2022
Words Before Numbers: North Star Statement Exercise
John Cutler
Former Product Evangelist, Amplitude
Perspectives
March 21, 2018
Every Product Needs a North Star Metric: Here’s How to Find Yours
Sandhya Hegde
VP of Marketing