Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • web analytics
    Web Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Web Analytics
  • Session Replay
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • web analytics
    Web Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Web Analytics
  • Session Replay
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Grow active users
    Get users hooked from day one
  • Retention icon
    Increase customer lifetime value
    Understand your customers like no one else
  • Monetization icon
    Accelerate monetization
    Turn behavior into business
  • Grow active users
  • Increase customer lifetime value
  • Accelerate monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Grow active users
    Get users hooked from day one
  • Retention icon
    Increase customer lifetime value
    Understand your customers like no one else
  • Monetization icon
    Accelerate monetization
    Turn behavior into business
  • Grow active users
  • Increase customer lifetime value
  • Accelerate monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Pricing
Pricing
Login
Contact salesGet started
Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
  • Perspectives
  • Best Practices
  • Inside Amplitude
  • Customer Stories
  • Contributors

North Star Metric

North Star SaaS Provider, two men sharing a clever work insight with laptops in front of them
Customer Stories
December 20, 2024
North Star Metric: How a Top SaaS Provider Set Retention Records
Ari Hoffman Amplitude Headshot
Ari Hoffman
Director of Customer Advocacy and Community
Anghami Customer Story
Customer Stories
October 14, 2024
Feature Factory to Fine-tuned Machine: A North Star Journey
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Every Product Needs a North Star Metric Card
Perspectives
August 20, 2024
Every Product Needs a North Star Metric: Here’s How to Find Yours
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
North Star that is good and one that is chaotic
Perspectives
August 15, 2024
What Makes a Good vs Bad North Star Metric
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Use the Games of Product Activity to Define Your Engagement Strategy
Best Practices
July 30, 2024
Use the Games of Product Activity to Define Your Engagement Strategy
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Path to launching new products
Inside Amplitude
July 23, 2024
How Amplitude Uses Amplitude to Launch New Products
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
The power prompts activity unlocks your teams modeling skills
Best Practices
July 16, 2024
Unlock Your Team’s Modeling Skills With the Power Prompts Activity
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
A blue flag and a pink flag pointing in different directions
Best Practices
July 9, 2024
Leading vs. Lagging Indicators: How to Identify and Map Your Metrics
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Representation of a driver tree exercise
Perspectives
August 7, 2023
Use the Bet Up Activity to Shine a Light on Your Product Strategy
Image of Noorisingh Saini
Noorisingh Saini
Global Content Marketing Manager, Amplitude
North Star Statement Exercise
Perspectives
March 25, 2022
Words Before Numbers: North Star Statement Exercise
Image of John Cutler
John Cutler
Former Product Evangelist, Amplitude
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
Resources
  • Resource Center
  • Blog
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Support
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