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One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform →
Platform Overview
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Trust & privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Trust & privacy
AI
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Solutions that drive results
Deliver customer value and drive business outcomes
Amplitude Solutions →
Solutions Overview
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
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All the terms you need to know
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Understand how your product compares
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Blog
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Glossary
Product Benchmarks
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Connect with peers in product analytics
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Register for live or virtual events
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Discover why customers love Amplitude
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Integrate and instrument Amplitude
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Blog
Perspectives
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Inside Amplitude
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Best Practices
Inside Amplitude
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Contributors
John Cutler
Former Product Evangelist, Amplitude
John Cutler is a former product evangelist and coach at Amplitude. Follow him on Twitter: @johncutlefish
John Cutler
Former Product Evangelist, Amplitude
John Cutler is a former product evangelist and coach at Amplitude. Follow him on Twitter: @johncutlefish
Posts by John
Perspectives
August 3, 2023
7 Steps to Designing a Data-Informed Product Loop
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
Best Practices
June 30, 2022
What Are Vanity Metrics and How to Stop Using Them
Perspectives
June 16, 2022
Scarcity Requires a Renewed Focus on Leverage
Perspectives
April 25, 2022
Minimally Viable Self-Service Product Analytics
Perspectives
March 25, 2022
Words Before Numbers: North Star Statement Exercise
Perspectives
March 7, 2022
Making “Using Data” Easy
Perspectives
February 22, 2022
15 Behaviors of Healthy, Data-Informed Product Teams
Perspectives
August 15, 2021
What Most Companies Get Wrong About Self-Service Analytics
Perspectives
July 13, 2021
Product Lessons Learned: A Conversation with Shreyas Doshi & John Cutler
Perspectives
April 13, 2021
Why VoC Is Not Enough
Perspectives
January 8, 2021
Working Small and Working Together
Perspectives
December 22, 2020
Asking Better Questions
Perspectives
December 15, 2020
The Long Tail of Insights & T-Shaped Instrumentation
Customer Stories
December 11, 2020
40 Questions to Help You Build Your Product Roadmap
Perspectives
December 10, 2020
Learning How to “See” Data
Perspectives
December 4, 2020
Keeping the Customer Domain Front and Center
Perspectives
December 2, 2020
Use a Mixed-Pattern Approach to Instrumenting Your Product
Perspectives
November 20, 2020
Measurement vs. Metrics in Product Analytics Instrumentation
Perspectives
October 28, 2020
The Product Outcomes Formula
Perspectives
August 27, 2020
Are You Shipping Faster than You Learn, or Learning Faster than You Ship?
Perspectives
July 2, 2020
Measuring to Learn vs. Measuring to Conform
Customer Stories
March 26, 2020
Stop Data Snacking
Best Practices
January 23, 2020
50 Questions I Ask PMs About Data and Their Teams
Perspectives
November 5, 2019
Journey to Product Teams (Infographic)
Perspectives
October 10, 2019
Tilting the Playing Field With Joshua Arnold
Perspectives
September 23, 2019
12 Signs You’re Working in a Feature Factory — 3 Years Later
Customer Stories
August 15, 2019
Measuring to Control vs. Measuring to Learn and Improve
Customer Stories
June 19, 2019
Return on (Product) Intelligence
Best Practices
April 18, 2019
Hire More Designers, OK?
Customer Stories
April 11, 2019
On Being “Product Led”
Best Practices
April 5, 2019
Creating Flow and Value in Product Development
Customer Stories
February 15, 2019
Do This Now: 8 Ways to Focus your Product Team on Impact, Not Features
Customer Stories
February 6, 2019
The Certainty Trap
Customer Stories
January 24, 2019
Why Outcomes Over Outputs?
Customer Stories
November 12, 2018
Holly Hester-Reilly on Product Science and Experimentation
Customer Stories
October 19, 2018
Why Experiment?