Explore real product data benchmarks for startups to better understand your relative performance for key product indicators, like activation, engagement, and retention.
Acquisition metrics track how many new visitors are discovering your product, and help you understand where new visitors are coming from. Implementing acquisition metrics is crucial for monitoring the effectiveness of your business’s marketing and growth efforts.
Acquisition is measured in this report using the new user growth rate metric:
Activation metrics, also known as onboarding metrics, track how well users learn to use and develop habits in your product. Activation is important because the users who find your product valuable early on are more likely to stick around longer.
Activation is measured in this report using the N-day retention rate:
Engagement metrics track how users interact with your product or platform. Interactions can include page views, clicks, and other key actions a user can take that indicates they’re getting value from the product.
Retention metrics measure how many users return to your product over time, and they’re used to demonstrate loyalty and continued usage. Retention is one of the most important measures of how successfully you’re engaging your customer base.
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We collect, anonymize, and report these benchmarks using performance and engagement data across relevant industry verticals and geographies from 2,300 organizations. We don’t include data from customers who have opted out from this benchmarking.
