Product-Led Growth Template Dashboard by Leah Tharin
Monitoring the "chain of evidence" from promise to paid conversion is a good way to keep things under control as a PLG company. How do people retain and how fast do they go from setup to aha (correlated with revenue, retention)? How do they overall convert into paying customers? How does all of this look per ICP?
About this template
This dashboard contains critical topline metrics to understand how your premonetization value delivery works. Those are at any scale the minimum metrics you want to look at to know whether what you deliver into the market is progressing into the correct direction and how it turns into money, or not.
The separation per ICP's is an important dimension that warns you for movements in specific segments without being drowned in too many metrics. This is especially helpful if we have a mixed pipeline between enterprise and self-served prospects.
How this template works
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Product-Led Growth Template Dashboard by Leah Tharin
Created by
Interim Product & Growth Executive, Board Member
I'm Leah Tharin, I'm a B2B Scaleup advisor for companies that want to layer in product-led growth motions into running businesses.
I'm a board member, portfolio advisor for Notion Capital and an interim Product & Growth officer, that joins companies briefly full time to fix problems in their organizations at scale connected to Product & Growth.
With 25 years of experience in the industry, and 15 years in products I've been holding leadership roles at companies like GotPhoto, Jua, Smallpdf, Deindeal and am passionate about any complex problem in scaling organizations. Especially if they are cross-functional.
You can read & listen to more of my stuff at:
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