Segment
Join 20,000+ businesses that use Segment's software and APIs to collect, clean, and control their customer data.
What Segment does
Segment specializes in customer data platforms (CDPs). It helps companies collect, unify, and enrich their customer data so they can better understand and personalize their customers' experiences.
With Segment's platform, businesses can track user behavior across all digital touchpoints, stitch together customer profiles from various data sources, and send targeted messages to specific audience segments.
Use cases
- Utilize Segment's software and APIs to collect, clean, and control customer data across various digital touchpoints. By sending events from Segment to Amplitude, businesses can leverage Amplitude's analytics capabilities to gain deeper insights into user behavior, track key metrics, and optimize product experiences.
- Send Amplitude behavioral cohorts to Segment to leverage them with ad networks, marketing automation tools, and personalization engines. By utilizing cohorts created in Amplitude, businesses can better tailor campaigns and product experiences based on user behavior and attributes.
Integrate Segment with Amplitude
Elevate your analytics by seamlessly integrating Segment with Amplitude. Uncover deeper insights and make data-driven decisions effortlessly by connecting your Segment data with Amplitude's analytics platform.
See our Segment integration docs
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