Optimizely

Optimizely helps businesses optimize their digital experiences. Its platform empowers companies to experiment and personalize their websites, mobile apps, and other digital channels to drive better customer engagement and revenue outcomes.

With its easy-to-use interface, AI-powered experimentation capabilities, and robust reporting and analytics tools, Optimizely enables marketers, product managers, and developers to quickly test and iterate new ideas without the need for extensive coding or technical expertise.

Use cases

• By utilizing Amplitude's data insights, you can create personalized user experiences in Optimizely. Amplitude helps identify specific user cohorts with unique behaviors and preferences. This information allows you to tailor experiments and variations to deliver personalized content, product recommendations, and user interface adjustments to these segments. The result is enhanced user engagement and satisfaction, translating into higher conversion rates.
• Behavior-based experimentation is key to optimizing user journeys and conversions. Amplitude's data helps pinpoint user behaviors that significantly impact engagement. By sending this data to Optimizely, you can create experiments targeting users with these behaviors. For example, you can run experiments to reduce cart abandonment rates, improve onboarding processes, or optimize product recommendations based on user behavior. This approach leads to a more effective user experience and increased conversion rates.
• To maximize revenue and user satisfaction, it's crucial to identify and address drop-off points using Amplitude's data. By sending cohorts of users who drop off at specific stages to Optimizely, you can run targeted experiments. These experiments may involve optimizing the user interface, revising content, or enhancing functionality where users tend to abandon their journeys. The outcome is a proactive approach to conversion challenges, resulting in increased conversion rates, improved revenue, and smoother user journeys.