Google Analytics 4 (Web)

Google Analytics 4 is a data analysis and measurement service that helps website owners get valuable insights to grow their online business. This web-based tool offers advanced analytics capabilities, including tracking conversions, measuring user engagement, and identifying trends.

Additionally, it provides real-time data reporting and customizable dashboards for easy decision-making. With Google Analytics 4 on your side, you can analyze customer behavior and optimize their experience to drive better marketing outcomes.

Use cases

• The use case with streaming events from Amplitude to Google Analytics 4 (GA4) involves leveraging Amplitude's robust event tracking capabilities to seamlessly forward event data to GA4. This integration enables businesses to gain comprehensive insights into user behavior, engagement, and interactions across their digital platforms. By combining Amplitude's analytics with GA4's advanced capabilities, organizations can track conversions, measure user engagement, identify trends, and optimize content effectively. This integration facilitates data-driven decision-making, empowering businesses to refine their marketing strategies, enhance digital experiences, and drive better outcomes across their web and mobile platforms.