Contentful
Contentful is a cloud-based, headless content management system (CMS) that separates content creation from presentation. It allows content to be delivered via APIs to any platform or device, enhancing flexibility and scalability.
What Contentful does
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500.
Use cases
- Run A/B tests on different content variants (like homepage banners, call-to-action buttons, or promotional offers) to determine which versions perform best in terms of user engagement and conversion rates.
- Control which content variant is displayed to users, enabling personalized experiences based on user behavior, demographics, or other segmentation criteria.
Integrate Contentful with Amplitude
The Contentful plugin enables growth teams to run no-code experiments to personalize web experiences. Teams configure their experiment using Amplitude, build the variants in Contentful using their existing content, and analyze the results in Amplitude.
Similar integrations
WordPress is a versatile open-source content management system (CMS) used for creating and managing websites and blogs.