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Perspectives

Country Manager, ANZ, Amplitude

Delve into the world of product-led innovation with actionable advice for business and product leaders.

Inside Amplitude

Chief Product Officer, Amplitude

The story behind the PLG journey that led to Amplitude’s new Plus plan.

CEO and Co-founder

New Plus plan self-serve offering combines the best of Amplitude Analytics, CDP, and Experiment, starting at $49 per month

Customer Stories

Customer Advocacy Director, Amplitude

Learn real-life tactics and metrics from brands using PLG to drive acquisition, retention, and monetization.

VP of Marketing, Amplitude

We asked more than 30 experts for advice on implementing product-led growth. This is what they had to say.

Product-Led Growth: Going Deeper blog illustration

Best Practices

Senior Product Marketing Manager, Amplitude

Where do you start with implementing product-led growth (PLG)? Go deeper on how to map your funnel with PLG in mind, how to set up tracking, and how to implement PLG in-app.

Former Head of Growth, Amplitude

The secret sauce to generating pipeline from self-service usage

The hidden trap of product-led B2B growth

Co-founder, Inflection.io

Learn how to leverage Amplitude data to run personalized email marketing campaigns that help drive product-led growth.

7 Creative PLG Email Campaigns You Can Power with Amplitude Data

Group Product Marketing Manager, Amplitude

Learn how to set up scalable product-led experimentation programs.

Learn product-led growth fundamentals from 25 industry experts in our latest guide.

VP of Product, Amplitude

Learn about different techniques for boosting product-led growth throughout the customer journey, from acquisition to retention. 

Product-Led Growth Tactics Across the Customer Journey

EMEA Content Marketing Manager, Amplitude

Fintech's success often hinges on superior customer experience. PLG principles prioritize the product to drive acquisition, engagement, retention, and monetization. It is vital for fintech to adopt PLG to excel through exceptional products.

What Can Fintech Learn from Product-led Growth?

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Product-Led Growth