Blog

Metrics

Jamie Dunbar Smyth shares his story about using Amplitude
Customer Stories
February 3, 2025
How to Measure True ROAS in Ecommerce: Amplitude + Shopify
Jamie Dunbar Smyth smiles. He has chin-length hair and a dark t-shirt.
Jamie Dunbar Smyth
Growth Advisor
product operations blog image
Best Practices
January 6, 2025
What Is Product Operations and Why Do you Need It?
Image of Carolyn Feibleman
Carolyn Feibleman
Principal Product Manager, Amplitude
Analytics Dashboard
Best Practices
October 29, 2024
How to Build the Perfect Analytics Dashboard (7 Examples)
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Rox Chang
Senior Solutions Architect, Amplitude
Why N Day Retention is the Metric that Matters for Mobile Games
Perspectives
October 14, 2024
Why N Day Retention is the Metric that Matters for Mobile Games
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Oleg Yakubenkov
CEO at GoPractice.io
Different colored wavy charts
Best Practices
October 8, 2024
3 Ways To Measure User Retention
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
website ux analysis
Best Practices
September 27, 2024
9 Tips for a Successful Website User Experience Analysis
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Jake McKibben
Art Director, Amplitude
what is a bounce rate blog post illustration - basketball shapes
Best Practices
August 27, 2024
Bounce Rate: How to Calculate & What's a Good Average
Katie Geer photo
Katie Geer
Product Manager, Amplitude
Every Product Needs a North Star Metric Card
Perspectives
August 20, 2024
Every Product Needs a North Star Metric: Here’s How to Find Yours
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
North Star that is good and one that is chaotic
Perspectives
August 15, 2024
What Makes a Good vs Bad North Star Metric
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Product Management KPIs
Best Practices
August 8, 2024
Setting Good Product Management KPIs (B2B and B2C)
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Wil Pong
Former Head of Product, Experiment at Amplitude
Marketing Forecasting
Best Practices
August 7, 2024
Marketing Forecasting 101: Steps, Benefits, and Data to Use
Image of Austin Welborn
Austin Welborn
Senior Customer Success Manager, Amplitude
Scattered colorful computer mice
Best Practices
August 2, 2024
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
Katie Geer photo
Katie Geer
Product Manager, Amplitude