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Marketing Analytics

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Best Practices
March 22, 2024
Why You Need Customer Segmentation Software in 2024
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Julia Dillon
Senior Product Marketing Manager, Amplitude
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Customer Stories
February 16, 2024
How Trendhim Unlocks Marketing Insights with Amplitude
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Lucy Harwood
EMEA Content Marketing Manager, Amplitude
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Best Practices
February 9, 2024
A Beginner's Guide to Attribution Model Frameworks
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Best Practices
January 31, 2024
8 SEO Tactics to Boost Organic Growth for Your Startup
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Andrae Washington
Startup Programs Manager
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Best Practices
January 26, 2024
6 Behavioral Segmentation Examples That Drive Personalization
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Best Practices
December 15, 2023
Data-Driven Customer Segmentation Strategy
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Robbie Wallace
Senior Engagement Manager
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Best Practices
December 8, 2023
5 Ways to Leverage User Statuses to Segment Your Customers
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Jon Shek
Solutions Architect
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Best Practices
November 3, 2023
Customer Funnel: Convert Top-of-Funnel Users to Customers
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
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Perspectives
October 13, 2023
Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
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Jennifer Rudin
Senior Data Strategist, Amplitude
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Perspectives
October 5, 2023
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
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Best Practices
September 20, 2023
Bounce Rate: How to Calculate & What's a Good Average
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Katie Geer
Product Manager, Amplitude
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Best Practices
September 12, 2023
What Is Average Order Value (AOV)? Definition and How to Calculate
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Rachel Torres
Group Product Marketing Manager, Amplitude