Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • web analytics
    Web Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Web Analytics
  • Session Replay
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • web analytics
    Web Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Web Analytics
  • Session Replay
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Grow active users
    Get users hooked from day one
  • Retention icon
    Increase customer lifetime value
    Understand your customers like no one else
  • Monetization icon
    Accelerate monetization
    Turn behavior into business
  • Grow active users
  • Increase customer lifetime value
  • Accelerate monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Grow active users
    Get users hooked from day one
  • Retention icon
    Increase customer lifetime value
    Understand your customers like no one else
  • Monetization icon
    Accelerate monetization
    Turn behavior into business
  • Grow active users
  • Increase customer lifetime value
  • Accelerate monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Pricing
Pricing
Login
Contact salesGet started
Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
  • Perspectives
  • Best Practices
  • Inside Amplitude
  • Customer Stories
  • Contributors

Funnel Analysis

Romain Finot, Product Growth Advisor, shares his story about using Amplitude
Customer Stories
February 25, 2025
The Case of the Disappearing Users During Onboarding
Romain Finot, Product Growth Advisor
Romain Finot
Product Growth Advisor
Two people backpack through an alpine environment with snowcapped mountains in the background
Customer Stories
February 12, 2025
How Strava Tripled Analytics Efficiency to Propel Athlete Excellence
Paige DeRaedt Headshot
Paige DeRaedt
Senior Analytics Manager at Strava
Sales funnel analysis
Best Practices
November 6, 2024
How to Complete an Accurate Sales Funnel Analysis (With Examples)
Image of Noorisingh Saini
Noorisingh Saini
Global Content Marketing Manager, Amplitude
Product Funnel
Best Practices
October 14, 2024
How to Build and Think About Your Product Funnel
Image of Christopher Selden
Christopher Selden
Principal Product Manager, Data Connections, Amplitude
Aplazame Square
Customer Stories
May 31, 2024
New Insights Lead to Increased Conversions for Credit Card Offers
Javier Yuste Headshot
Javier Yuste
Head of Product and Engineering at Aplazame
Lamp in shape of funnel
Best Practices
October 27, 2022
How to Analyze a Marketing Sales Funnel
Image of Austin Welborn
Austin Welborn
Senior Customer Success Manager, Amplitude
Touchnote
Customer Stories
April 28, 2022
Being Data-Driven Doesn’t Have To Be Hard: Adopt a Powerful Tool
Image of Josh Dawson
Josh Dawson
Head of Data at TouchNote
Behavioral Analytics Dashboard
Best Practices
January 28, 2022
What Is Behavioral Analytics? Definition, Examples, & Tools
Image of Mallory Busch
Mallory Busch
Product Marketer, dbt Labs
Funnel Analysis
Best Practices
January 19, 2022
What Is Funnel Analysis? Definition, Examples, and Tools
Image of Sam Edwards
Sam Edwards
Former Global Technology Partner Manager, Amplitude
Funnel Analysis Examples and Case Studies in 5 Industries
Best Practices
September 21, 2020
Funnel Analysis Examples and Case Studies in 5 Industries
Image of Andrea Wang
Andrea Wang
Former Principal Product Manager, Growth, Amplitude
Platform
  • Product Analytics
  • Feature Experimentation
  • Feature Management
  • Web Analytics
  • Web Experimentation
  • Session Replay
  • Activation
  • Guides and Surveys
Resources
  • Resource Center
  • Blog
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
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