Blog

Experimentation

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Perspectives
March 11, 2024
Mastering Identity Resolution in Experimentation
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Ken Kutyn
Senior Solutions Consultant, Amplitude
Use our new wizard-based experience to get more teams experimenting with fewer issues.
Inside Amplitude
March 6, 2024
Reimagining Experiment: Guiding Users with a Radically Simple User Experience
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Jacqueline Ho
Principal Product Designer
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Perspectives
March 4, 2024
5 Overlooked Steps in A/B Testing
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Ken Kutyn
Senior Solutions Consultant, Amplitude
Abstract image of A/B testing different layouts
Perspectives
February 28, 2024
5 Trends Shaping the Future of A/B Testing and Experimentation
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Ken Kutyn
Senior Solutions Consultant, Amplitude
Luni-Data-Collaboration
Customer Stories
January 25, 2024
How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
Omada, COO, Adrien Dulong
Adrien Dulong
Chief Operating Officer
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Customer Stories
December 21, 2023
How MySwimPro Uses Data to Drive Growth as a Small Team
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Phil Burch
Group Product Marketing Manager, Amplitude
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Perspectives
December 19, 2023
The Role of Feature Management in Successful Product Development
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Phil Burch
Group Product Marketing Manager, Amplitude
Wil Pong headshot on blue background
Perspectives
November 28, 2023
The Power of Continuous Learning in Product Management
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Phil Burch
Group Product Marketing Manager, Amplitude
Startups can finally connect learning and delivery to drive innovation and growth.
Inside Amplitude
October 19, 2023
Deliver Impact: Why Startups Win with Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
What is Web Personalization blog post illustration - shopping hands
Best Practices
October 16, 2023
What is Web Personalization? Using it to Increase User Engagement
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Phil Burch
Group Product Marketing Manager, Amplitude
Frequentist vs. Bayesian blog post illustration - scales
Best Practices
October 10, 2023
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
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Phil Burch
Group Product Marketing Manager, Amplitude
Amplitude Quarterly Product Release Highlights Header
Inside Amplitude
October 10, 2023
Q3 Product Release Highlights — Deliver Better Experiences to Every Customer
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Nikhil Gangaraju
Director, Product Marketing, Amplitude