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Elena Verna
Former Head of Growth, Amplitude
Elena is the former Head of Growth at Amplitude, and Growth Advisor to companies including Krisp, MongoDB, and Maze, and a Board Member at Netlify. She is also a former CMO & Advisor at Miro, SVP for Product & Growth at Malwarebytes, and SVP at SurveyMonkey. Elena has a breadth of experience in PLG models for B2B companies.
Posts by Elena
The hidden trap of product-led B2B growth
Perspectives
July 7, 2023
The Hidden Trap of Product-Led B2B Growth: User-Level Optimization
When not to do PLG
Perspectives
January 23, 2023
Not All B2B Companies Should Be Doing Product-Led Growth
7 step experimentation framework
Perspectives
January 9, 2023
Change the Way You Approach Experiments with This 7-Step Framework
Data Hierarchy Map Preview
Perspectives
October 6, 2022
Your Organization Needs a Data Hierarchy Map—Here’s Why
Trial vs. Freemium vs. Reverse Trial
Perspectives
September 7, 2022
Trial or Freemium? Get the Best of Both with a Reverse Trial
7 Reasons Why I’m Amped to Attend Amplify 2022
Inside Amplitude
April 6, 2022
7 Reasons Why I’m Amped to Attend Amplify 2022