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Adam Greco
Product Evangelist, Amplitude
Adam Greco is one of the leading voices in the digital analytics industry. Over the past 20 years, Adam has advised hundreds of organizations on analytics best practices and has authored over 300 blogs and one book related to analytics. Adam is a frequent speaker at analytics conferences and has served on the board of the Digital Analytics Association.
Posts by Adam
Adam Greco & Dan Grainger Headshots
Customer Stories
December 18, 2023
Data Evolution: Haven's Journey from Google Analytics to Amplitude
Triage
Perspectives
May 23, 2023
Triaging Digital Analytics Requests
Product to Marketing
Perspectives
May 8, 2023
Bringing Product Insights into Marketing
TCO
Perspectives
May 2, 2023
Digital Analytics Total Cost of Ownership
Anonymouse
Perspectives
April 23, 2023
What if All Users Were Anonymous?
Data Governance
Perspectives
April 16, 2023
The Significance of Data Governance in Digital Analytics
Intent
Perspectives
April 4, 2023
Digital Analytics: What’s the Intent?
Industry Shift
Perspectives
March 29, 2023
Industry Shift from Marketing to Product Analytics
Amp Support
Perspectives
March 15, 2023
Why Vendor Customer Support Matters
How Orgs Choose Products
Perspectives
February 27, 2023
How Organizations Select Digital Analytics Products
Events
Perspectives
February 14, 2023
An Event-Based Architecture <> Product Analytics
Common Questions About Migrating From GA to Amplitude
Inside Amplitude
February 7, 2023
Common Questions About Migrating From GA to Amplitude
Pivoting Data Tables
Inside Amplitude
January 31, 2023
Pivoting Data Tables
Updated Marketing Analytics Browser and Google Tag Manager Client-Side Browser SDK
Inside Amplitude
January 26, 2023
Updated Marketing Analytics Browser and Google Tag Manager Client-Side Browser SDK
Aha Moments
Perspectives
January 10, 2023
Digital Analytics “Aha“ Moments
Google-Ads
Inside Amplitude
January 5, 2023
Amplitude Google Ads Integration
OMC
Inside Amplitude
December 1, 2022
Object Management Center
Metrics
Inside Amplitude
November 29, 2022
Standardizing Metrics for Product Analytics
Ad-Network
Inside Amplitude
November 1, 2022
Ad-Network Integrations in Amplitude
Amplitude-Attribution
Inside Amplitude
October 26, 2022
Multi-touch Attribution in Amplitude
Marketing Channels
Inside Amplitude
October 21, 2022
Acquisition Channels in Amplitude
Amplitude - ABM
Inside Amplitude
September 27, 2022
Amplitude Account-Based Marketing (ABM) Integration
Maps
Inside Amplitude
September 7, 2022
Mapping Amplitude Data via Google Sheets Add-on
Amplitude Google Sheet
Inside Amplitude
August 30, 2022
Amplitude Google Sheets Add-On
Holding Constant
Inside Amplitude
August 26, 2022
Conversion Funnel and Holding Constant
Product-GA
Perspectives
August 2, 2022
How Do Product Teams View Amplitude vs. Google Analytics?
Digital Analytics in a Downturn
Perspectives
July 11, 2022
Digital Analytics in a Downturn
Marketing Analytics
Inside Amplitude
June 30, 2022
Amplitude’s New Marketing Analytics Features
multiple-analytics-products
Perspectives
June 6, 2022
Using Multiple Digital Analytics Platforms
Amplitude CDP
Perspectives
June 2, 2022
Amplitude CDP is here
Amplitude GTM Server-Side
Inside Amplitude
May 16, 2022
Amplitude Google Tag Manager (GTM) Server-Side Template
Google Analytics Sunset
Perspectives
May 12, 2022
Answering Questions Around Google Analytics Sunset & GA4
DigitalAnalytics-vs-BI
Perspectives
May 10, 2022
Digital Analytics vs. Business Intelligence
Marketing-vs-Product_2
Perspectives
May 3, 2022
Marketing Analytics vs. Product Analytics (Part 2)
Marketing-vs-Product-Analytics
Perspectives
April 28, 2022
Marketing Analytics vs. Product Analytics (Part 1)
Digital Analytics Platform Buyer’s Guide
Perspectives
April 12, 2022
Digital Analytics Platform Buyer’s Guide
Switching Vendors
Perspectives
January 31, 2022
Switching Digital Analytics Platforms
Amplitude Adobe Launch Extension
Inside Amplitude
January 24, 2022
Amplitude Adobe Launch Extension
Auto-Track Featured Image
Perspectives
January 11, 2022
Auto-track is [Still] Bad!
Marekting-Product
Perspectives
January 4, 2022
Where Should the Digital Analytics Function Reside within the Organization?
Are Websites Products?
Perspectives
December 14, 2021
Are Websites Products?
Digital Pictures & Data
Perspectives
December 7, 2021
Digital Pictures & Digital Data
reporting-interfaces
Perspectives
November 30, 2021
Impacts of Analytics Reporting Interfaces on Analytics Programs
Amplitude Analytics Tech Stack
Perspectives
November 16, 2021
Is Your Digital Analytics Tech Stack a Frog in Boiling Water?
Amplitude Google Tag Manager Template
Inside Amplitude
November 11, 2021
Introducing the Amplitude Google Tag Manager (GTM) Template
Digital Analytics Reimplementation
Perspectives
November 1, 2021
The Great Digital Analytics Reimplementation
Why Product & Marketing Need to Collaborate
Perspectives
October 25, 2021
Why Product and Marketing Need to Collaborate
Analytics convergence
Perspectives
October 8, 2021
The Convergence of Analytics Products
Adam Greco: Explaining Amplitude and Digital Transformation to My Family
Perspectives
September 30, 2021
Explaining Digital Transformation & Amplitude to My Family
Adam Greco joins Amplitude as Product Evangelist
Inside Amplitude
September 15, 2021
Why I Joined Amplitude as a Product Evangelist