Amplitude vs. Google Analytics 4
Don’t settle for GA4’s limited web analytics when Amplitude provides web and product insights in one unified platform. It’s quick and easy to set up, without the GA4 migration hassles.
Why teams pick Amplitude over GA4
Amplitude
Web and product analytics combined
True self-serve
Scalability
Robust 3rd party integration
Native experimentation
In-house support & services
Integrate with TikTok and Facebook
Google Analytics 4
Web and product analytics combined
True self-serve
Scalability
Robust 3rd party Integration
Native experimentation
In-house support & services
Integrate with TikTok and Facebook
Top digital brands trust Amplitude
Users have consistently rated Amplitude as #1 on , and Amplitude features continuously receive high user satisfaction . Forrester gave Amplitude in eight criteria, including product vision, performance, and customer journey analytics.
65K
digital sales orders per week at
3X
increase in paid subscribers conversion at
2X
increase in online ordering at
2000+
customers across industries—see our customer !
Get started using Google Tag Manager
Quickly set up Amplitude using our Google Tag Manager Templates, which allows you to easily implement Amplitude’s website tracking code. Amplitude built the templates in collaboration with GTM expert Simo Ahava.
You can send your GA data elements and .
Google Analytics to Amplitude Migration Guide
A roadmap and resources for navigating your migration
Uncover the top 10 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide
Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.
Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.
Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.